Web Survey Bibliography
Title Alternative Approaches to Measure Web Site Audiences
Author Robinsak, M., Batagelj, Z.
Year 2002
Access date 02.04.2004
Abstract The topic of this presentation is web site audiences measurement. In the markets where web marketing and advertising budgets spent on the Net are large enough, methods similar to peoplemeters in case of TV measurements are usually used. IN such cases Internet users - panelists - have software applications installed on their computers that are monitoring Internet traffic from their computers. The data are sent to servers located at research organizations in real-time and so also analyzed. Alternative methods can also be used: (1) traditional surveys and (2) technological, mostly server based measurements. Both of them can be (and are widely) criticized. The reasons behind that are mostly low understanding of survey research and too high expectations that measurements are actually not needed since the Internet is highly track able.
There are also known limitations of these ’traditional’ methods. Survey based methods have limitations because they are based on respondents memory what results that web pages with higher recognition (known brands) get higher scores, while non-branded or new sites get lower scores. On the other side, technical - server based methods have problems of users identifications, what is usually connected with cookie problems, multiple users on the same computer and firewall, proxy problems.
In not so rich markets (small countries and countries with low purchasing power) there is not enough money on the market to run these sophisticated panel surveys. Therefore ’traditional’ methods, generally not well accepted by the Internet industry should be used. There is an additional phenomena present in Slovenia, web sites are mostly run by enthusiasts, mostly people from IT industry that even less familiar with survey research methods, media research methods in general, and therefore very suspicious.
In April 2002 an alternative approach of measuring web site audiences was used for the first time. It combined technical measurement using so called ”pixels”, web surveys to get demographical and other respondents data, and parallel telephone control survey. All three methods of measurement were used together for the final results: 14-days reach estimates, demographical profiles of web pages evaluated and overlap among pages. The results are available in software application.
The results with methodology explained in details (Slovenian) can be found at http://wwwsi.cati.si.
Access/Direct link Homepage - conference (abstract)
Year of publication2002
Bibliographic typeConferences, workshops, tutorials, presentations
Web survey bibliography - Slovenia (48)
- Overview: Online Surveys; 2017; Vehovar, V.; Lozar Manfreda, K.
- Introduction Breakoffs, Questionnaire Breakoffs and Web Questionnaire Length: A Metastudy ; 2016; Cehovin, G.; Vehovar, V.
- Web Surveys Versus Other Survey Modes: An Updated Meta-analysis Comparing Response Rates ; 2016; Wengrzik, J.; Bosnjak, M.; Lozar Manfreda, K.
- Investigating respondent multitasking in web surveys using paradata; 2016; Sendelbah, A.; Vehovar, V.; Slavec, A.; Petrovcic, A.
- The effect of email invitation elements on response rate in a web survey within an online community; 2016; Petrovcic, A.; Petric, G.; Lozar Manfreda, K.
- Identifying and correcting question-wording problems: the case of Wageindicator; 2015; Slavec, A., Vehovar, V., Tijdens, K. G.
- e-Social Science Perspective on Survey Process: Towards an Integrated Web Questionnaire Development...; 2015; Vehovar, V., Petrovcic, A., Slavec, A.
- Questionnaire length and breakoffs in web surveys: a meta study; 2014; Vehovar, V., Cehovin, G.
- Differences in intrapersonal and interactional empowerment between lurkers and posters in health-related...; 2014; Petrovcic, A., Petric, G.
- About the Institute of Public Health - Data aspect; 2013; Zaletel, M.
- The effect of email invitation characteristics and response reluctance on non-response in web forum...; 2013; Petrovcic, A., Lozar Manfreda, K., Petric, G.
- Different approaches to measure ego-centered social support networks: a meta-analysis; 2013; Hlebec, V., Kogovsek, T.
- Exploring patterns of academic usage: A Google Scholar based study of ESS, EVS, WVS and ISSP academic...; 2013; Malnar, B.
- Data quality of questions sensitive to social-desirability bias in web surveys; 2012; Lozar Manfreda, K., Zajc, N., Berzelak, N., Vehovar, V.
- WebSM Study: Survey software features overview ; 2012; Vehovar, V., Cehovin, G., Kavcic, L., Lenar, J.
- Costs and Errors in Fixed and Mobile Phone Surveys; 2012; Vehovar, V., Slavec, A., Berzelak, N.
- Impact of Fixed Choice Design on Blockmodeling Outcomes; 2012; Znidarsic, A.
- Web Survey Software; 2012; Berzelak, N., Vehovar, V., Slavec, A.
- Surveying general population: What types of experiments are further needed?; 2012; Vehovar, V., Berzelak, N.
- Research design for studying online communities with web surveys; 2012; Petrovcic, A., Petric, G., Lozar Manfreda, K.
- Effect of different stimulus on data quality in online panels; 2012; Zagar, S., Lozar Manfreda, K.
- Web panels in Slovenia; 2012; Lenar, J., Vehovar, V.
- Adaptation of Cognitive Interviews for Web; 2012; Mohorko, A., Hlebec, V.
- Current Projects at University of Ljubljana; 2011; Lozar Manfreda, K.
- Web survey software; 2011; Slavec, A., Berzelak, N., Vehovar, V.
- Web Survey Process within the Concept of eSocial Sciences; 2011; Vehovar, V.
- The Impact of Non-Response Treatments on the Stability of Blockmodels; 2011; Znidarsic, A., Ferligoj, A., Doreian, P.
- The influence of Social Support and Personal Networks on Doctoral Student Performance; 2011; Hlebec, V., Kogovsek, T., Ferligoj, A.
- From Busy Bees to Science Geeks and Party Animals: A Typology of Slovenian Doctoral Students; 2011; Hlebec, V., Kogovsek, T., Ferligoj, A.
- PhD Students’ Research Group Social Capital in Two Countries: A Clustering Approach with Duocentred...; 2011; Coenders, G., Coromina, L., Ferligoj, A., Guia, J.
- Optimization of dual frame telephone survey designs; 2011; Slavec, A., Vehovar, V.
- Nonresponse in Web Surveys ; 2011; Lozar Manfreda, K., Berzelak, N., Vehovar, V.
- Archiving and Re-using Qualitative and Qualitative Longitudinal Data in Slovenia; 2010; Stebe, J., Hudales, J., Kragelj, B.
- National readership surveys: Moving from probability face-to-face surveys to Internet panels; 2009; Vehovar, V., Slavec, A., Petric, I., Sargac, M.
- Relations between functionality and usability of Web survey software tools: An empirical evaluation; 2009; Berzelak, N., Lozar Manfreda, K.
- Optimising survey costs in mixed mode environment; 2009; Vehovar, V., Berzelak, N., Lozar Manfreda, K., Belak, E.
- Effectiveness of incentives in web surveys within mixed-mode systems: An evaluation of errors & costs...; 2009; Lozar Manfreda, K.
- "Mobile phone surveys in mixed mode environment: Balancing costs and errors"; 2009; Vehovar, V.
- Mobile phone surveys in mixed mode environment; 2009; Vehovar, V.
- What Can We Achieve With 5 Euros? Optimization of Survey Data Quality Using Mixed-Mode Approaches; 2008; Berzelak, N., Vehovar, V., Lozar Manfreda, K.
- Measuring ties on online forums; 2008; Ziberna, A., Vehovar, V., Jakulin, A.
- Integration of the web into survey data collection: Balancing costs and errors; 2008; Vehovar, V., Berzelak, N., Lozar Manfreda, K.
- Measuring ego-centered social networks on the web: Questionnaire design issues ; 2008; Vehovar, V., Lozar Manfreda, K., Koren, G., Hlebec, V.
- Collecting Data on Ego-Centered Social Networks on the Web: Methodological Issues; 2004; Lozar Manfreda, K., Vehovar, V., Hlebec, V.
- Nonresponse in Web Surveys; 2002; Vehovar, V., Lozar Manfreda, K., , Batagelj, Z.
- Web survey errors; 2001; Lozar Manfreda, K.
- Virtual Selves and Web Surveys; 2001; Lozar Manfreda, K., Couper, M. P., Vohar, M., Rivas, S., Vehovar, V.
- Internet v Sloveniji - Projekt RIS 1996-1998.; 1998; Vehovar, V.